Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is one of the flourishing aspects of the Information Technology Enabled Services (ITES) industry. BPO is used to apply existing technology in order to improve a process.
The arrival of BPO industry is playing major role in India. The motivation factors for the popularity are 1)additional cost factor 2) improved economy 3)business risk mitigation 4)superior competency 5)improvement utilization.
BPO’s are useful as they provide better services to the customers. These services are:
Customer support:
Example: Customer calls in to know about any kind of information on products and services, on their order status, to know about account status, to know about their reservation status etc., and they will be informed immediately.
Technical Support :
BPOs offer a round-the-clock technical support, as well as any kind of service that is related to the customers and computer hardware, software and internet infrastructure manufacturing companies.
Example: Customer can resolve the problem of their computers, their software or anything, by just calling to their ISP.
Telemarketing:
By outsource telemarketing , you can target your target audience as well as potential customers for generating interests in products and services. These are done online.
Example: Call to retail households to sell leisure holidays…
Besides all these facilities, this BPO industry is giving many of services like Employee IT Help-desk Services, Insurance Processing as well as a lot of other services.