Current Trends in Social Media Marketing
According to a report, about 114.5 million Americans used search engines in 2004. The report also revealed that search engines were the number one way users find new websites, which is even above email, radio and word of mouth. Nowadays, many new areas of opportunity of attracting consumer traffic is one of the hot topics among marketing people everywhere. This trend can also be termed as social marketing. Experts believe these trends to divert the advertising directly towards the paths of people where they are in the normal course of daily events.
The main aim of social media marketing is consumer unlike traditional forms of marketing. As a result most of the social marketing is available through various methods outlined below. Here are some of the popular forms of social media marketing:
SMM - Social Media Marketing
As the name suggests it has been basically driven by off-site activities that focuses on social media web sites, such as MySpace, Wikipedia, and others, to spread a message or content. It is considered to be most effective way to increase inbound links to achieve the desired traffic and top website rankings as well as improving brand-awareness. However, you need to have a compelling message or unique content with a prominent profile in the social media. Since, this form of marketing happensonline it requires a lot of experimentation and testing. Unlike traditional marketing method it has a higher risk of failure, but the rewards can be high for relatively low cost.
SMO - Social Media Optimization
As compared to the earlier form of marketing it is a more narrowly defined activity. The focus of this activity is to create a web site or blog more adaptable to social media. The key goal of this marketing form is to add compelling, dynamic and fresh content regularly. This step ensures more links and higher ranking and visibility on search engines. Some of the common examples of SMO are the implementation of links to social media web sites to make tagging, sharing bookmarks, and voting for content by online visitors.
WOMM - Word of Mouth Marketing
WOMM primarily aims on identifying and empowering consumers to spread the word about a product or service. People who are treated as opinion leaders with extensive knowledge in a specific area plays an important role in this method of marketing. Although, marketing through word of mouth is something that happens on its own and without any efforts but people are using it in very creative ways. It is considered to be the most powerful as well as have a lasting impression.
BBM - Business Blog Marketing
It is another popular way of attracting online marketers. Blogs offer a platform for entrepreneurs to communicate with potential customers to build loyalty, generate online buzz and increase your company’s brand presence in the marketplace.
Although, there are many other forms of social media marketing but these are some of the most common types.