Fitting Your Product Into the Right eBay Category is No Child’s Play
Ebay’s website quotes: “eBay is The World’s Online Marketplace®, enabling trade on a local, national and international basis”. From baby diapers and bibs to age-old antiques and everything that comes between them – eBay has made every imaginable purchasable commodity on the face of the planet just a click away. An exhaustive range of products, anything and everything that you can think of is accessible on eBay in almost 30 countries across the globe. However, with this vast pool of product categories to choose from, the seller is sometimes really confused as to how to correctly go about the selection and product feeding process. Even though the product categories are clearly charted out on the eBay website, the task of deciphering what each category, sub category, sub sub category and so forth have to offer, the seller is usually foxed while placing his / her product in a particular category.
Most people use the category system to find the product that they are looking for and naturally so as the categories listed make their search simpler and more systematized. If the seller’s item is listed in the wrong category like in the ‘Everything Else’ category as a result of not finding the appropriate category for your product, then chances are that people aren’t going to find the seller’s auction as customers prefer a more specific search and seldom tread into the ambiguous ‘Everything Else’ category. Also, listing items in the wrong categories is against eBay’s rules and eBay warns against removing auctions that are wrongly categorized. It is not worth being penalized for such a mistake that can be avoided if a little extra attention is paid to listing the product in the right categories. Also, I am sure that sellers who have assumed the PowerSeller status with eBay don’t want to lose it for such flimsy reasons. To eliminate the possibilities of such gross blunders, it is vital to take the eBay suggestions on categorizing your product seriously.
To go about this procedure, you will have to simply feed in the exact type and brand name of your item on eBay’s ‘category selection’ page and click on the search button. Doing so will lead eBay to find the most suitable product category for you. Remember that the more specific the category is, the better - use as many subcategories as are appropriate. Don’t just list your Levis Strauss jeans in the ‘Clothing’ category, for example - list it in ‘Clothing > jeans > Levis Strauss’. As a result of this careful categorization, your item will not only appear on the ‘Clothing’ category, but ‘Clothing > Jeans’, because items listed in subcategories are always listed in every category above.
Take some time to look through all the categories and get familiar with the way eBay as a whole rather than being petrified to make your way through the labyrinthine eBay jungle of product categories every time you want to fit your item into one of the categories. If your product fits into more than one appropriate category, don’t worry; eBay will have you covered on the payment of a nominal amount of extra fee. By doing so, you will be able to list your item in an extra category, to increase the number of potential buyers who will see it. Once your product category problem is sorted out, dedicate all your energies and creativity towards writing a stunning auction title. Remember that your auction title will be the foremost reason why people would want to discover your wondrous item. A great title will earn you great bucks.