The Importance of Search Engines
It is the search engines that give rankings to your websites and bring them to the prospective customers. When you type a topic in the search engine, nearly instantly, it sifts through millions of pages it has indexed about and offer in front of you with ones that match your topic.
Remember that a prospective user or a visitor will probably only look at the first 5-6 listings in the search results. So it does matter where your website should appear in higher rankings.
Further, they all use one of the top most search engines available in the market and these search engines attract the most traffic to websites than anything else. So finally it all depends as to what search engine you are using.
The use of keywords is really very important.
It is a known fact that when a visitor wants to find a website for relevant information or to buy any kind of product, they search it in one of the following ways:
The first option is to look for the site through a search engine.
Secondly, by clicking on a particular link may be from another website or page that relates to the topic that they want to search.
Third method is by hearing about it from a friend or through article marketing.
90% of the users make use of search engines In other words, only 10% of the people look for other methods.
All search engines employ a certain policy in terms of “a ranking algorithm” and one of the main rules in a ranking algorithm is to check keyword density. These search engines also give weightage to link population also.